JEWELLERY
Regarding the brand ’ s name , Valerya said she used Sapfira as a nickname on social media , and people knew her under this identity , so it has been obvious for her to call the jewelry brand AliaSapfira .
Concerning Aliasapfira ’ s mission , she craves to deliver people the beauty and uniqueness of gemstones . AliaSapfira aspires to offer people not merely jewelry but also introduce them to the divine world of gemstones . So it ’ s not just about standing or notoriety ; it ’ s about rareness , beauty , and sensitivity .
Moreover , AliaSapfira strives to be sustainable and balanced in jewelry production . ( They are ) working with suppliers that respect proper practices and ethical standards .
It is challenging , but as Valerya said , “ We live in the 21st century . I guess every luxury brand has to perform in this direction ”.
Lastly , Valerya aims to continue with the idea of educating her customers and gem lovers , discovering more beautiful gems , and launching a new collection that she has been working on for some time that won ’ t leave anyone indifferent .
aliasapfira . com
Issue 48 2021 The Art of Luxury
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