SIX GENERATIONS OF UNPARALLELED JEWELLERY CRAFTSMANSHIP
It ’ s been over two centuries since Beards ( then Waite & Son ) opened their doors , but the prestigious brand is still independently run by the same family while retaining its passionate dedication to creating breath-taking fine jewellery .
In 2017 Beards brought their passion to London and opened a store in the Royal Arcade on Old Bond Street . Not content with only offering haute horologie brands Parmigiani Fleurier and Arnold & Son , two masters of exquisite design and watchmaking , Beards London offers a convenient space to discuss and explore all aspects of jewellery : one of a kind commissions , engagement rings , the sourcing of diamonds and rare stones and remodelling / refreshing older jewellery — all while offering the same expertise and unique jewellery designed and crafted in-house at their Cheltenham flagship store .
Nestled above their prominent position in Cheltenham ’ s town centre , the beating heart of Beards is the warren of rooms that form the jewellery workshop . Traditional age-old techniques meet with cutting edge technology and design to offer clients limitless possibilities without compromising on quality .
All aspects from design to smithing and gem-setting are completed in-house with exceptional attention to detail .
Dedication to craft , service and personalisation permeates every aspect of the Beards Bespoke experience . Beginning with a detailed consultation and initial sketches , it ’ s a deeply personal and emotional process . The expert team carefully sources the perfect stones , creates intricate 3D digital models and then realises a design in sample form ; from this their artisans work tirelessly to ensure the final designs resonate correctly with clients and exceed expectations upon final presentation .
While the characteristics that make Beards what it is have been passed down through over two hundred years of lineage , the brand is far from going stale . Rather it has combined its generations of expertise with a keen eye for the new , exciting and contemporary to create jewellery for future generations to treasure .
Pricing a project starts with an idea , call + 44 ( 0 ) 207 0429 997 or email info @ beards . co . uk to arrange a free bespoke consultation .
www . beards . co . uk
98 The Art of Luxury Issue 48 2021