JEWELLERY
LA GIOIA BY POMELLATO
POMELLATO ’ S SECOND HIGH JEWELLERY COLLECTION IS A LOVE LETTER TO THE PAST WITH A CONTEMPORARY AND SUSTAINABLE TWIST
Chapter 1 : Bavarole MELODY OF CHAINS Chapter 2 : LOCK CHAIN
Pomellato ’ s LA GIOIA brings a breath of fresh air to the world of high jewellery . Divided into two chapters , LA GIOIA unleashes a new creative freedom as it breaks from the constraints of time and puts sustainable practices at the heart of each jewel . In the first chapter , Pomellato creates one-of-a-kind pieces using beloved jewels from its own archive to make exciting new designs with elements of past collections . The second chapter offers a resolutely contemporary , high jewellery take on the house ’ s rich history of iconic chains and sautoirs . In this unprecedented dialogue between the past , present and future , Pomellato rethinks the conventions of high jewellery with these bold , spectacular designs and strong commitment to the future and the Pomellato legacy .
AN UNPRECEDENTED PROCESS
Like falling in love again or re-discovering the joy of a forgotten bracelet or the familiar ripples of a perfectly balanced necklace on the skin , LA GIOIA ’ s dual approach celebrates a return to life of jewels from the past as well as re-working the simple chain into truly innovative high jewellery . The new collection is a first in the history of 21st century jewellery . Never before has a luxury brand dreamed or dared to incorporate original vintage elements and pieces of jewellery from their past into a contemporary collection or reimagined the chain , a jewellery staple , elevating it to such a striking high jewellery form .
90 The Art of Luxury Issue 48 2021