AUTOMOTIVE
unprecedented levels of freedom and worlds of experience for the vehicle ’ s passengers . Thanks to Audi ’ s own services and the ability to integrate digital services , the possibilities are nearly endless . In addition , the passengers can share their experience on the road with friends via social media , with images of the interior and the surrounding area . The vehicle also takes care of everyday tasks that go beyond the ride itself . For example , the autonomous Audi skysphere concept picks up its passengers with information about their current destination and independently handles parking and charging .
The vehicle experience : luxury without limits
Audi skysphere , Audi grandsphere , and , coming in 2022 , Audi urbansphere are the three concept cars that the brand with the four rings is using to showcase its vision of progressive luxury . In the process , Audi is creating a vehicle experience that goes far beyond the purpose of merely spending time in a car to get from point A to point B , and even far beyond the driving experience itself .
These concept cars feature a new design that ultimately reimagines the interior , the passenger compartment , as the center of the vehicle and no longer subordinates the passenger experience to the requirements of the technology . This is reflected in the variable layout of the interior , the disappearance of the controls , and the sheer expanse of the cabin . In Grand Touring mode , this not only allows both passengers to enjoy a smooth and pleasant journey , but also combines it with new service offerings . These can be used to access a variety of service options related to the current trip – such as designing a spectacular scenic route , as well as restaurant or hotel options .
Customized infotainment options are also available , such as linking the on-board streaming service to music and video providers used at home . And in a further step , Audi also aims to provide personalized and exclusive options for users of its luxury cars in the future – such as concerts , cultural events , or even sporting events that are only available upon special invitation . In this way , a vehicle like the Audi skysphere concept will become a platform for experiences that expand horizons beyond the mere ride in just a few years .
136 The Art of Luxury Issue 48 2021