JEWELLERY
A FRESH JEWELRY STYLE BRAND INSPIRED BY THE
BEAUTY OF PROVENCE
By Victoria CELLUN
I recently discovered a new jewelry brand based in the Principality of Monaco . But I have to say two things : first , I am pretty specific with jewels , and then , there are so many jewelry brands that came out every day that I usually don ’ t pay attention to , but AliaSapfira caught my attention for precise reasons . So let ’ s have a look at them .
Valerya Merkouchenko , the founder of AliaSapfira , is a talented Ukrainian young woman who studied as a gemologist , enthusiastic about every natural stone . Before being a jewelry designer , she is a skilled gem expert who loves to share her knowledge to educate people about natural stones . Since last summer , she highlights the beauty of rocks when inserting them into charming pieces .
Valerya explained that she studied gemstones profoundly when she was preparing for her gemologist degree , discovering the universe of gems and how special it is . She found a fascinating world , following the whole adventures of the rocks , from the extraction of rough stones in the deeper of the earth to the beautiful cut of gemstone . She loves to believe that gems become an incentive for a designer to create a masterpiece after all this production process .
Therefore , the jewelry-making process is very long and complex ; it is crucial to connect with the selected stones .
Indeed , to Valerya , stones have significant meaning and power :
100 The Art of Luxury Issue 48 2021