AUTOMOTIVE
MASERATI AND DAVID BECKHAM
A century of mixing innovation , design and passion has driven Maserati to create iconic vehicles , which have changed the way the world thinks about motoring – forever . Today this uniquely Italian recipe , kicks up into a new , higher gear with the arrival of a new brand global ambassador , David Beckham .
Global sporting icon , philanthropist , businessman and style trailblazer : David Beckham is the perfect partner to accompany Maserati on the next leg of its journey , breaking boundaries and driving the brand forward to the forefront of luxury motoring in the 21st century .
Paolo Tubito , Maserati Chief Marketing Officer , commented : “ The Brand is moving forward , inaugurated a new Era . Maserati is driven to challenge the status quo being innovative by nature , powered by passion , and unique by design . The partnership with David is the embodiment of all these values .”
David Beckham said : “ It ’ s an exciting time for me to begin this partnership with Maserati ; an iconic Italian brand which shares my appreciation for the very best innovation and design . I ’ m looking forward to working closely with the brand at such a pivotal time in their history and continuing their growth on a global scale .”
The first act bringing together Maserati and David Beckham ’ s values is an inspiring film showcasing the innovative spirit which sees David performing an audacious act of driving in a Maserati , just for the sheer joy of doing the unexpected . The movie sees the Maserati Ambassador driving the brand ’ s ultimate performance SUV - the Levante Trofeo .
www . maserati . com
92 The Art of Luxury Issue 47 2021