The Art of Luxury Issue 47 2021 | Page 78

WATCHES & TIMEPIECES

BREITLING LAUNCHES CARDIFF LOFT CONCEPT BOUTIQUE AS IT CONTINUES ITS REACH ACROSS THE UK

IN PARTNERSHIP WITH THE WATCHES OF SWITZERLAND GROUP
Gavin Murphy Breitling UK Managing Director said , ‘ Alongside our longstanding partner the Watches of Switzerland Group , we are thrilled to open the doors to the new Boutique in Cardiff , where we will showcase the complete spirit of the Breitling brand . Cardiff represents a significant cornerstone for our continued expansion throughout the UK - being the hub of the South West and the capital of Wales . The boutique will house the full width of Breitling ’ s product offering in our signature loft concept creating a stylish and immersive shopping experience for our clients that perfectly reflects Breitling ’ s inclusive everyday luxury approach .’
Craig Bolton , Executive Director UK of The Watches of Switzerland Group said ‘ We are delighted to be opening this new Breitling Boutique in the St David ’ s Centre here in Cardiff . We are proud of our partnership with Breitling and look forward to introducing our clients to the brand .’
LEADING THE WAY WITH INCLUSIVE LUXURY
As inviting as it is engaging , the 88m2 interior at Breitling Cardiff is inspired by mid-century industrial design , a nod to the time when Breitling timepieces and measuring tools earned the brand its
78 The Art of Luxury Issue 47 2021