The Art of Luxury Issue 47 2021 | Page 62

JEWELLERY

DIAMONDS ARE FOREVER

When it comes to buying bespoke diamonds Lizzie McAuley , Director of Baker Brothers Diamonds , is a sparkling success .
Lizzie leads the team of diamond experts at the Bedford based business and has extensive experience in specially selecting the very best diamonds .
Sharing her wealth of diamond knowledge with curious customers is an enjoyable element of her varied role at the family run jewellers , which specialise in diamonds .
Lizzie loves helping customers select superior gemstones , telling them top tips on what to look for when purchasing precious pieces featuring diamonds , alongside sharing the fascinating facets to hand picking diamonds .
Lizzie explained : “ Buying diamonds is something most people don ’ t do every day as it is a significant , special purchase . Some are less comfortable with the purchasing process as they ’ re unsure where to go , what to do or what to look for .
“ This is where Baker Brothers can help as we provide customers with the details of what makes up the quality and price of a diamond . This allows them to make an educated decision about what they should buy , how much money they should spend and where they should buy from , as there is a lot of choice when it comes to buying diamonds today .
“ However there ’ s such a variation it ’ s essential to have some background information in order to make the decision .”
62 The Art of Luxury Issue 47 2021