The Art of Luxury Issue 47 2021 | Page 54

FASHION

HACKETT LONDON RENEWS LONG-TERM PARTNERSHIP WITH ASTON MARTIN AND RETURNS TO FORMULA ONE

Hackett London , the home of British menswear , is proud to announce the renewal of its long-standing partnership with Aston Martin . This new era between the two iconic British brands sees an extension of the licensing contract with Aston Martin Lagonda until 2024 , which will mark 20 years of a unique and prestigious collaboration .
In a further exciting development for 2021 , Hackett London is delighted to be part of Aston Martin ’ s much anticipated return to Grand Prix racing after more than sixty years . Hackett London is proud to announce that it is the official Travelwear and Officewear Supplier for the Aston Martin Cognizant Formula One™ Team , outfitting drivers Sebastian Vettel and Lance Stroll , as well as the rest of the team , with travel and office attire .
Hackett London is the longest continual partner of Aston Martin , a collaboration that started 17 years ago in 2004 , and which has been inspired by the rich history of racing garments in the Hackett archive . Indeed , it was one of Aston Martin ’ s very first partnerships , and the natural synergy between Hackett London and Aston Martin has enabled this unique collaboration to stand the test of time . Rooted in values shared by their visionary founders that ring through to the present day , the partnership exudes an appreciation for British craftsmanship , luxury and an inherent commitment to quality and tradition .
54 The Art of Luxury Issue 47 2021