FOOD & DRINK
24 CARAT GIN
A gin that is infused with real gold that retails for £ 1200 a bottle
To celebrate this momentous 2020 Rolls-Royce Ghost launch 24 Carat Gin was commissioned to provide limited edition bottles to mark the special occasion . As the Rolls-Royce Ghost will continue to underpin the marque ’ s success in its home market by standing as the ultimate reward for the men and women who drive Britain ’ s vibrant culture of entrepreneurship , a partnership with a British , handcrafted gin seemed only natural . The one of a kind 24 Carat Gin Rolls Royce bottles were personalised and numbered . Distilled with 18 Oz gold and 24 Carat gold bars making it the smoothest gin on the market and the drink of choice for the luxury consumer . With this in mind customers buying the new Ghost will receive a bottle of 24 Carat Gin with their purchase , cementing 24 Carat ’ s status as the Rolls-Royce of gins .
24 Carat Gin has no intention of being just another alcoholic beverage on sale ; the purpose is to develop a complete sensory experience around the product , as well as to elevate it to the status of an opulent and exclusive lifestyle standard .
Some things cannot be bought with money . Love , passion or elegance are vital factors that motivate the lives of our consumers , and that is exactly what we want to deliver to them as a dilution of our gin . For sure , if you pay attention , among the pure liquid gold suspended in the bottle , you can notice reflections of the love and commitment that all our team puts in achieving a luxury experience that cannot be found in any other product .
We want to unleash a social phenomenon on the Internet , that everyone with a desire for elegance , success or reputation wants to be part of the select club of consumers of 24 Carat Gin .
“ Our goal is clear : to revolutionise the luxury beverage market . We are not putting a golden drink on sale . We are going to offer a complete golden experience .”
When you first unwrap a bottle of 24 Carat Gin , you can smell and feel the passion and devotion with which it has been carefully designed and manufactured . To polish every bottle we deliver to our customers , we need more than 120 hours of work and refinement .
This laborious process is carried out in a secret location in the United Kingdom , giving it our most refined British touch , accompanied by the supreme quality that is the fruit of the exquisite precision and exotic artistic inspiration with which our entire crew works .
24 Carat Gin has in its aromas a balanced mix of cardamom , anise seed , sarsaparilla , juniper , coriander , French lavender and two different kinds of orange peel . Once we have achieved the perfect combination in our workshop , they are positioned in nylon sacks and suspended in a pure , neutral grain spirit and stay in our tanks for 18 quiet hours in a maceration process under supervision .
www . 24caratgin . com
98 The Art of Luxury Issue 46 2021