The Art of Luxury Issue 46 2021 | Page 56

JEWELLERY & WATCHES

ALEXANDER SHOROKHOFF

ART ON THE WRIST

All watch designs from the watch manufacture Alexander Shorokhoff follow a clear creative design according to the motto - Art on the Wrist - and fit perfectly into the company ’ s history . With his fascinating pieces of art for the wrist , Alexander Shorokhov succeeded in revolutionizing the world of watches and made his creations unforgettable .
The globally operating company headquarters for mechanical watches – the “ Alexander Shorokoff ” watch manufacture is located in the heart of Alzenau , a small idyllic town in Bavaria , Germany . The family-operated manufacture with great demand upon quality , handcrafted art and extraordinary design take the incentive to stand out from the competition and create watches that not only serve as timepieces but as “ art on the wrist ”.
Together with their highly qualified team , they develop and create marvelous and exceptional watches that combine cutting-edge design with highest quality , as well as fine and elaborate hand engravings . All watches are hand-made , hand-engraved and refined in Alzenau .
In the past 28 years the brand Alexander Shorokhoff has became a luxury watchmaker with remarkable artful design , who creates its timepieces with great demand upon quality and handcrafted art . Their creations present not only a delight to consumers , but also to an international jury . Since 2012 , the avant-garde models have been awarded various international prizes every year , which stands for innovative and powerful design .
56 The Art of Luxury Issue 46 2021