JEWELLERY & WATCHES
Above all , this utility car was designed to go possibly everywhere . Their generous ground clearance and angle of attack should effectively allow it to navigate in very rough terrain . A promising masterpiece : the BOLLINGER B1 is off-road , squarer than a Rubik ’ s cube , and the first true 4 × 4 franchiser equipped with a 100 % electric motor .
TWO MEN / ONE VISION
Both managing human-size companies , they are also passionate about mechanics and advanced technologies with a sharp functionalist approach and obsessed with pure graphic lines .
When Bruno Belamich – Creative Director and Co-Founder , Bell & Ross – saw the BOLLINGER B1 for the first time , he told himself : “ If the BR 03 were a car , this would be this one ! The BOLLINGER B1 is to automobile what the BR 03 is to watchmaking : A 100 % utility object designed by engineers for extreme thrill-seekers ”.
Both brands have an affinity with each other in many ways . They worship details . They envision the same design aspirations and principles . Functionality is key , and minimalism — sacrificing the simply ornamental and superfluous in favor of the essential — is vital . They share a matching radical project formula : 100 % function + 0 % compromise = 100 % capacity . In other words , they each develop their own creations based on a key principle : “ Every detail has its own meaning and function .”
Mark Foster - Brand Director , Bollinger Motors to add : “ Beautiful instruments . The subtle details , surfaces and textures are incredible . I love the vintage aviation inspiration in Bell & Ross branding . The weight feels solid , substantial , like you could jump from a plane -or a truck , without worrying about it .”
A SPORT UTILITY TRUCK / A SPORT UTILITY INSTRUMENT
This genuine junction is about exploring their flagship and iconic models . Coming from different worlds but certainly looking in the same direction .
Meeting all the same specifications and requirements as a Bell & Ross timepiece , the BOLLINGER B1 displays extreme simplicity on board , equipped with the bare essentials , in an environment dotted with visible screws , like the exterior bodywork giving pride of place to riveted panels ...
The creative vision of Bruno Belamich , which has always driven him to design watches for professional use inspired by aeronautics , has not wavered . Over the years and the various collections , he has cultivated originality in consistency .
ONE square design for TWO radical machines , Bell & Ross and Bollinger Motors are gems of simplicity , robustness and innovation .
Both brands also invade the IN-ROAD territory with their OFF-ROAD offer . Bollinger Motors with their pick-up version , a category that has been making a big comeback , even in town , in recent years . As for Bell & Ross , the brand launched a new Instruments for Urban Explorers , the BR 05 …
Follow us on our Instagram account @ bellrosswatches to discover more about this project .
Issue 46 2021 The Art of Luxury
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