JEWELLERY & WATCHES
WHEN BELL & ROSS MEETS BOLLINGER MOTORS
A fortunate encounter built around design
A MECHANICAL WATCH / AN ELECTRIC VEHICLE
Who said tradition could not find some common ground with modernity and technicity ? Bell & Ross passionately follows developments in electric cars and considers Bollinger Motors as the SUV standard in this sector .
Known for their precision , functionality , legibility and waterresistance , Bell & Ross has become a benchmark in the world of professional aviation watchmaking . Focusing on these four guiding criteria , its timepieces manifest pure lines and timeless elegance .
Over the years , the brand has forged a philosophy based on an approach - functionalism ; a method - the combination of expertise ; and a vision - the development of watches for a professional use .
Bollinger Motors , an American automaker of electric vehicles was founded in 2014 in New York City by Robert Bollinger . His idea was to develop a full-size electric off-road vehicle . The designers ’ first of was a prototype car called B1 , presented in 2017 . The car reveals a signature feature and an austere design that is distinguished by an angular body covered with a matte varnish and the possibility to remove the rear part of the roof to mark a real utility .
54 The Art of Luxury Issue 46 2021