TECHNOLOGY
A PASSION FOR MUSIC AND EXCELLENCE :
FERNANDO ALONSO X BANG & OLUFSEN
Bang & Olufsen today announced a collaboration with two-time F1 World Champion and double 24 Hours of Le Mans winner , Fernando Alonso , for a limited edition run of the Danish audio brand ’ s new Beoplay E8 Sport earphones and the iconic Beosound Edge home speaker . The partnership marks a celebration of Fernando Alonso ’ s pursuit to become the second driver in history to attain the legendary Triple Crown at this year ’ s Indy 500 , and came natural as music is a big part of Fernando Alonso ’ s routine when preparing for a race as well as being a long-time fan of the brand .
“ I have always used music as a training companion for maximum performance and when I mentally prepare for a race . Music helps me balance my frame of mind before getting into the car , whilst building adrenaline for the challenge ahead ,” says Fernando Alonso and continues :
“ I wanted to partner with an audio brand that shared my enduring passion and determination for excellence . I use Bang & Olufsen products in my everyday life from my toughest training , to preparing myself for a race and relaxing in the garden with friends – so I could think of no better partner to mark this occasion and to bring this limited edition to those who harness the power of music to achieve the goals they set their minds on .”.
146 The Art of Luxury Issue 45 2020