BEAUTY
INHIBIT V — NECK
The Skincare Masterplan for Neck & Décolleté
PATRICIA FISAS Senior VP Research & Innovation Natura Bissé Group
Natura Bissé reinvents beauty rituals with the first global program specifically created for the neck and décolleté : an innovative menu of personalized treatments complemented with two products for your skincare routine at home .
“ When I first started working at Natura Bissé , the first thing I learned from our skincare experts is that the face-neck balance is essential to a harmonious appearance . This was a message that has always stayed with me .”
With this lesson in mind , and taking into account the particular nature of this area — it has finer muscles , the skin is thinner and has less collagen and fatty tissue — we decided to create Inhibit Tensolift Neck Cream in 2007 . Because an area that is so delicate and subjected to constant movement , requires a very specific product .
Since then , our habits have changed greatly ; we spend the day looking at our phones or at the computer , without thinking about the effects that these gestures — combined with bad posture and exposure to external factors — have on our neck and décolleté . Tech neck is a reality that accelerates the appearance of sagging
and wrinkles . And yet , despite mounting evidence , for most of us our beauty routine stops at the chin . Faced with this scenario , we couldn ’ t help but ask ourselves : what do our clients need today to enjoy looking after this vulnerable area ?
And so , following an intense process of analysis and investigation , we created Inhibit V-Neck , our “ masterplan ” for the neck and décolleté ; a flexible , global program and the best complement or alternative to medi-aesthetic procedures . On one hand it includes a revolutionary concept : Inhibit V-Neck À La Carte , a bestpoke menu of spa treatments designed by our skin experts to offer a personalized solution for different concerns in this area . These are accompanied by Inhibit Tensolift Neck Serum and Inhibit Tensolift Neck Mask , two products to use at home that perfectly complement our iconic neck cream .
With a comprehensive focus , Inhibit V-Neck is our made-to-measure solution for skin that is smoother with well defined angles , the key to to any film star neck . Because at Natura Bissé , we know that the neck and décolleté significantly affect the face . If we treat them with the same dedication , the transformation will be truly spectacular ”.
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138 The Art of Luxury Issue 45 2020