JEWELLERY & WATCHES
Breitling is also donating an additional CHF 1000 to these charities for each of the first 100 Superocean Heritage ’ 57 Limited Edition II watches sold via www . breitling . com . In total , the company will donate CHF 500,000 , which will be split equally among six charities , and is encouraging its retail partners to contribute to the initiative .
Breitling CEO Georges Kern says : “ We were amazed by the popularity of the Superocean Heritage ’ 57 Limited Edition , which told us that we could do something for the incredible healthcare workers . They have sacrificed so much and we wanted to make it clear how much we care with this new version of our own rainbow .”
Breitling has also announced that one of the Super ocean Heritage ’ 57 Limited Edition II watches will be auctioned by Charitybuzz , an organization known for its auctions of unique gifts and experiences in support of worthy causes , in June . The winning bidder will be given the unique opportunity to have a digital live chat with Kelly Slater , who is a member of Breitling Surfers Squad and arguably the greatest surfer of all time . The proceeds from the Charitybuzz auction will benefit Direct Relief , a US-based charity .
Supporting Healthcare Workers on the Front Lines
Breitling has chosen to support the following outstanding charities , all of which are active in the global struggle against the COVID-19 pandemic .
In France , the donation will go to Fondation de France , a charity that helps healthcare workers finance research projects and supports local social workers and charities that work with the most vulnerable . It is the leading philanthropic network in France .
In Italy , support will be given to the Humanitas hospital group , which takes care of people who have been affected by the pandemic . Humanitas in Milan , the first Italian hospital to be quality-certified as an Academic Hospital by the Joint Commission International , has been on the front lines in the urgent mission to find a cure for COVID-19 .
www . breitling . com
Issue 45 2020 The Art of Luxury
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