The Art of Luxury Issue 45 2020 | Page 104

JEWELLERY & WATCHES

A NEW RAINBOW TO HONOR OUR FRONTLINE HEROES

Breitling ’ s limited-edition watch supports Healthcare professionals tackling Covid-19
The Superocean Heritage ’ 57 Limited Edition II supports a great cause . As is often the case with Breitling , it all started with a superb watch and a compelling story . In April , Breitling introduced its first Superocean Heritage ’ 57 Limited Edition . The reactions were overwhelmingly positive . Released as the pandemic was spreading across the globe , the watch was unveiled during the Breitling Summit Webcast , and the international audience saw its colorful design elements as a beacon of hope and a positive reference to the rainbows that have become symbols of support for frontline healthcare professionals .
The remarkable commitment of the healthcare professionals , combined with the enthusiastic feedback for its first rainbow watch , led Breitling to create the Superocean Heritage ’ 57 Limited Edition II , which features a blue dial and rainbow design elements . The brand wanted to make a meaningful gesture in support of the healthcare workers and is contributing part of the proceeds from the new watch to charities in the countries hit hardest by the pandemic . These donations were made immediately upon the announcement of the new watch .
104 The Art of Luxury Issue 45 2020