The Art of Luxury Issue 45 2020 | Page 102

JEWELLERY & WATCHES

A COMING OF AGE : EUGEN WEGNER ’ S REVIVAL

A forgotten family business that began in 1897 at Gdańsk , the Eugen Wegner brand is rising from the ashes and is back to claim the glory it once had . As history runs through its veins and as its ally in both design and concept , Eugen Wegner returns to remind everyone of the elegance that comes from traditional watches .
Jonas Bley , one of Eugen Wegner ’ s great-great-grandsons , and his seasoned team of experts are transforming the brand in ways unimaginable . Each member ’ s relationship with watchmaking runs deep - to them it ’ s not just a profession , but a craft . Their collective goal is to combine the humble allure of age-old designs with avantgarde technology to produce watches that possess the heritage of the past and the innovation of the new era .
Currently , there are three new models in production and each one fashions a different aesthetic . The first model , the Hevelius , is designed after Eugen Wegner ’ s first ever pocket watch . The One , their second model , is a classic chronograph that oozes sensibility and in contrast , there ’ s the Phoenix - their newest model and frankly , the chicest . Their quality can rival even the finest of watches in the present market and each watch is enclosed in a handmade wooden box in order to replicate the feel of vintage wrist wear .
Eugen Wegner ’ s relaunch is already set in motion and the online Kickstarter campaign will commence in November 2020 . Early birds are given specific benefits and rewards such as express delivery , interchangeable straps , freebies , and etc .
Eugen Wegner values artistry as much as precision . Their passion for watchmaking fuels them to go beyond the accustomed boundaries of horology . They strive for designs that embody culture and a certain kind of panache , enabling the watches to be enduring in terms of style and structure . With craftsmanship , tradition , and valence , acting as pillars in every step they take , it comes as no surprise that each watch is expertly made and carefully constructed .
Be one of the first to own a Eugen Wegner today . Purchase their limited stocks of the Hevelius , the One and the Phoenix . The following watches are automatic and developed , produced , and finished in the Eugen Wegner workshop in Hamburg .
Finally , after more than 50 years of being tucked away , Eugen Wegner is ready to redeem the greatness it lost . It does run in the family , after all .
www . eugenwegner . com
102 The Art of Luxury Issue 45 2020