FASHION
GUCCI
IS PLEASED TO PRESENT THE EPILOGUE CAMPAIGN
Last July , Creative Director Alessandro Michele opened the final chapter of a three-part tale of subversion – one of shifting the gaze and questioning the rules , roles and liturgies that have come to define fashion as we know it . On that occasion , a twelve-hour live stream framed a narrative feature , revealing to the outside world what usually lies behind closed curtains . Here , throughout the course of one day , the Gucci design team became the hectic cast of models , captured on camera while patiently posing on set .
That intense shooting day paved the way to the campaign that is now presented . Set within two contrasting Roman locations , the grandiose , late-Mannerist Palazzo Sacchetti and the distressed , graffiti-covered Campo Boario area , the pictures bring together the Gucci design team , which worked with Alessandro Michele on the very same collection they are wearing , under a poetic play of juxtapositions and perspectives .
134 The Art of Luxury Issue 45 2020