JEWELLERY & WATCHES
77 DIAMONDS
Europe ’ s largest online diamond jeweller founded in 2005
• Appointment only showroom and workshop in London ’ s Mayfair since 2009
• Appointment only showrooms in Manchester , Frankfurt and Berlin
• Clients include sports stars , TV personalities and captains of industry
• Danish co-founder and managing director Tobias Kormind is a former Morgan Stanley banker whose sister married into a diamond family
• 77 Diamonds has recently launched a coloured gemstone collection . Coloured gemstones including sapphires are seeing increased popularity , largely because a smaller budget buys a higher carat gemstone than traditional white diamonds .
• A three-fold rise in online purchases of over £ 100k since the pandemic hit .
www . 77diamonds . com
116 The Art of Luxury Issue 45 2020