The Art of Luxury Issue 44 2020 | Page 86

MENS FASHION INTRODUCING THE BRIONI SPRING/SUMMER 2020 ‘TAILORING LEGENDS’ ADVERTISING CAMPAIGN FEATURING BRAD PITT Brioni introduces its Spring/Summer 2020 ‘Tailoring Legends’ advertising campaign featuring brand ambassador Brad Pitt. Lensed in Los Angeles by photographer Mikael Jansson, Pitt is portrayed in timeless black and white images capturing his laidback and effortless insouciance mixed with the discreet luxury of the brand’s Spring/Summer 2020 Collection. Photographed on a bare set, the series of portraits stand out with an intimate atmosphere that contrasts with the strong personality of the actor who brings his iconic sense of style to a selection of Brioni’s finest ready to wear and eveningwear. The campaign, which marks the brand’s 75th anniversary celebrations, will debut today on business newspapers and supplements, digital media outlets as well as outdoor and airport billboards in selected cities worldwide. A behind-thescenes video of the shoot will be launched on the brand’s digital channels this month. 86 The Art of Luxury Issue 44 2020