MENS FASHION
INTRODUCING THE BRIONI
SPRING/SUMMER 2020
‘TAILORING LEGENDS’ ADVERTISING
CAMPAIGN FEATURING BRAD PITT
Brioni introduces its Spring/Summer 2020 ‘Tailoring Legends’
advertising campaign featuring brand ambassador Brad Pitt.
Lensed in Los Angeles by photographer Mikael Jansson, Pitt
is portrayed in timeless black and white images capturing his
laidback and effortless insouciance mixed with the discreet
luxury of the brand’s Spring/Summer 2020 Collection.
Photographed on a bare set, the series of portraits stand out
with an intimate atmosphere that contrasts with the strong
personality of the actor who brings his iconic sense of style to
a selection of Brioni’s finest ready to wear and eveningwear.
The campaign, which marks the brand’s 75th anniversary
celebrations, will debut today on business newspapers and
supplements, digital media outlets as well as outdoor and
airport billboards in selected cities worldwide. A behind-thescenes
video of the shoot will be launched on the brand’s digital
channels this month.
86 The Art of Luxury Issue 44 2020