WATCHES & TIMEPIECES
TIME CONCEPTS RELEASES NEW ICON
SIGNATURE SERIES WATCH INSPIRED BY
AMERICAN MOTORCYCLE LEGEND,
ROLAND SANDS
Latest Icon Series Watch Designed to Exemplify Sands’ Legacy of Racing
Time Concepts, a watch firm known for making high-quality
timepieces at remarkably affordable prices, has officially launched
its newest series of watches under the Szanto brand, the Szanto
ICON Roland Sands Signature Series.
Roland Sands is an American motorcycle racer and designer
of custom high-performance motorcycles. In his career as a
professional motorcycle racer he won the 1998 AMA 250GP National
Champion road racer championship, and today is also an awardwinning
designer of custom performance motorcycles. As the owner
and founder of Roland Sands Designs, a company that sells custom
motorcycle parts, he is known for unique designs and has developed
a cult following around the world.
Sands’ namesake watch is meant to reflect his zeal for racing and
love for the motorcycling community. His ICON watch was designed
with Roland involved in all design details. “The unique watch design
is meant to invoke the feeling of instruments on a bike and reflects
his individualism, as is seen in his motorcycle creations, and exhibits
a very vintage character,” said Time Concepts Founder Barry Cohen.
“Roland was instrumental in the overall design of his watch series.
We’re eager to share it with his fans.”
74 The Art of Luxury Issue 44 2020