The Art of Luxury Issue 44 2020 | Page 74

WATCHES & TIMEPIECES TIME CONCEPTS RELEASES NEW ICON SIGNATURE SERIES WATCH INSPIRED BY AMERICAN MOTORCYCLE LEGEND, ROLAND SANDS Latest Icon Series Watch Designed to Exemplify Sands’ Legacy of Racing Time Concepts, a watch firm known for making high-quality timepieces at remarkably affordable prices, has officially launched its newest series of watches under the Szanto brand, the Szanto ICON Roland Sands Signature Series. Roland Sands is an American motorcycle racer and designer of custom high-performance motorcycles. In his career as a professional motorcycle racer he won the 1998 AMA 250GP National Champion road racer championship, and today is also an awardwinning designer of custom performance motorcycles. As the owner and founder of Roland Sands Designs, a company that sells custom motorcycle parts, he is known for unique designs and has developed a cult following around the world. Sands’ namesake watch is meant to reflect his zeal for racing and love for the motorcycling community. His ICON watch was designed with Roland involved in all design details. “The unique watch design is meant to invoke the feeling of instruments on a bike and reflects his individualism, as is seen in his motorcycle creations, and exhibits a very vintage character,” said Time Concepts Founder Barry Cohen. “Roland was instrumental in the overall design of his watch series. We’re eager to share it with his fans.” 74 The Art of Luxury Issue 44 2020