The Art of Luxury Issue 44 2020 | Page 34

AVIATION FLYING BUBBLES: SUMMER TRAVELLERS GROUP UP IN PRIVATE JETS (AND HERE’S WHERE THEY’RE HEADING) Private jet demand from UK travellers looking to get away this summer is rising, with travel restrictions lifting, but many people unable or reluctant to take airline flights. And many taking private jets are doing so for the first time. PrivateFly, a Directional Aviation company, reports that 65% of its flights are for new clients, rather than the 25% it usually sees. The company says it is also seeing a clear increase in leisure travellers looking to share the cost of a private flight, by grouping up with friends or extended families. 34 The Art of Luxury Issue 44 2020