INTERVIEW
LLA: Could you tell us about the most extravagant requests
from your clients?
CB: I will give only three examples of the most extravagant
demands we have had and organized for clients.
1. A couple who wanted to live a unique, special experience and
where he was going to ask her to marry him. Then we proposed
a space trip to them. The ship is intended for commercial and
leisure trips and can reach a distance of 34 kilometers from the
earth’s surface, in a journey that lasts about six hours. The ship has
a capacity of four passengers and two crew members. Of course,
the lady accepted the engagement ring and the service was very
satisfactory and everything went well.
2. Another client who loves sports, in general, asked us if we can
organize a dinner with each star from several different sports.
So far I have organized these private dinners with players from
Football, Tennis, Basketball, a Formula 1 rider and MotoGP rider.
We regularly deal with tickets and VIP access to international
sports events for this client.
3. In this case, it is a very well-known company on an international
level, which I cannot give its name for reasons of confidentiality
and it is a private corporate event. Here we were asked for
some very exclusive services. We had to rent a castle where we
organized the party in a Gatsby style. We had to invite famous
artists, politicians, businessmen, celebrities from the royal houses
and many other celebrities that took place at this event. For
entertainment, it was necessary to bring part of the group Cirque
Du Soleil and some famous singers. For charity, it was necessary to
organize a section with art and jewelry items, where the proceeds
for these objects were destined for an international foundation.
LLA: Excellence VIP Services became the winner of Luxury
Lifestyle Awards as one of the best luxury concierge services
in Europe. In your opinion, what is the main reason for this
success?
CB: When the demands become herculean in size and when
expectations are also met, finding professionals to trust,
anticipating your needs, understanding your desires, and implicitly
exceeding your expectations, can become extremely difficult. Once
you enter this world, a Concierge will save your time and become
a five-star private confidant. Since the 2000s, there has been a
tendency to develop this high-end service, which has a limited
duration. Whether for a month, a year, or more, the “a la carte”
Concierge services are varied, and the privileges unimaginable.
These services are intended for a privileged customer, for whom
they receive quality and exclusivity. There are two main reasons
for the success of concierge-type businesses: growing consumer
expectations for luxury services and personalizing services based
on personal expectations, as well as expanding the customer base.
Issue 44 2020
The Art of Luxury
119