WOMENS FRAGRANCE
The dream of Maurizio Lembo begins in this fascinating
atmosphere. Inspired by the experience gained in his
father’s perfumery where women consumers could
purchase historic brands like Guerlain, Coty, Caron,
Penhaligons, Creed, Chanel and Lanvin, Maurizio
established his own company. From afternoons spent in
the family shop, the founder keeps the allure of the past
and conveys it to his creations. The brand Officina delle
Essenze was born in 2001 and now it is operating in the
niche and artistic perfume sector.
THE BRAND IDENTITY
After nineteen years from its foundation Officina delle
Essenze is a synonym of craftsmanship and luxury. A
family-owned business applies the “Italian know-how”
rule. The rule that has rendered Made in Italy so great
worldwide.
Officina delle Essenze is a synonym of craftsmanship
and luxury, an emotion of those who want to feel good
with a product of high artistic value
The brand identity mirrors its image. Red represents
passion with which it advances a project made of
accomplished dreams and a corporate vision. The
luxury of a refined to the finest detail products, a
result of a very rigorous selection among retailers and
suppliers. The emotion of those who want to feel good
with a product of high artistic value.
OUR VALUES
Supreme design in any context, precious and sophisticated in order to offer
something unique
The client of Officina delle Essenze deserves only the best, for this reason
quality is never an accident. The company is always engaged in improvement
of even the smallest detail as the composition of bouquet of fragrances.
We put clients at the center of all our choices and it gives us an incentive
for constant research. This way we do not abandon artisan production that
makes the brand an authentic representative of Made in Italy.
Those who choose Officina delle Essenze love taking care of themselves or
their home. These are not only sophisticated perfumes but also a perfect
design in every context, precious and elegant in order to represent something
unique, the detail that you cannot do without. That is why every experience
with the products of Officina delle Essenze is original and inimitable.
DISTRIBUTION
Important objectives have been achieved since Maurizio Lembo founded his
company in 2001. From the time being the products of Officina delle Essenze
are present in Italy and abroad, in countries such as Spain, Luxembourg,
Germany, Holland, Britain, Switzerland, Belgium, Russia and the Baltic states
with over 200 points of sale in the sector of niche perfumery and concept
store.
BETWEEN THE PRESENT AND THE FUTURE
In 2016 thanks to the Internet and new media the company’s vision advanced
its development to conquer new market shares and reach new consumers.
The change of pace has resulted in two important changes: creation of an
internal marketing division and introduction of new packaging for the line of
diffusers. Social networks and the website offer important communication
channels that help to consolidate the brand in the niche-perfume market and
beyond. Maintaining its own origins and artisan spirit Officina delle Essenze
looks at the future and does not stop.
www.officinadelleessenze.com
Issue 44 2020
The Art of Luxury
113