The Art of Luxury Issue 44 2020 | Page 112

WOMENS FRAGRANCE OFFICINA DELLE ESSENZE Out of our five senses, the smell is undoubtedly the most significant one. The aroma tells us a lot about a person and his or her personality. Fragrances have the power to render an individual or environment unique and this special feature inspires Officina delle Essenze to make own creations. This is a story of a small perfumery in the heart of Rome that became a familyowned business and made an absolute value out of Made in Italy. HISTORY It all begins in the 50s, the Lembo family has a perfumery among the streets of central Rome. We are in a full economic boom, middle-class ladies do handicraft shopping and first small cars cross Bel paese. There is still the scent of Dolce Vita in the air, the Fiat Cinquecento is a status symbol and Italy feels the eyes of the world. Foreigners admire Cinecittà Studios and ask for Italian products, unique in their quality and style. Shortly after the creative spirit of the time, made of intuition, luxury and uniqueness, will be exported all over the world under the name of Made in Italy. 112 The Art of Luxury Issue 44 2020