WATCHES & TIMEPIECES
Bentley at Le Mans
While Bentley is known for its luxurious road
cars, the brand also has an impressive history
on the track. Between 1924 and 1930, the
famous Bentley Boys won the 24 Hours of Le
Mans race five times. That success, however,
did not simply remain a part of the brand’s
past. In 2003, Bentley returned to Le Mans,
taking the first two places. At that edition of the
world’s most famous endurance race, Breitling
was Team Bentley’s proud main sponsor and
created a limited-edition chronograph, the
Bentley Le Mans, to celebrate the feat.
The Breitling Premier: For Men and
Women of Style, Purpose, and Action
When it was launched in 2018, the Breitling
Premier collection reintroduced a name that
held a special significance for the prestige
watch brand. In the 1940s, Breitling introduced
its first collection of truly elegant watches,
which were defined by their fashionable
flair. The new Breitling Premier collection
combines purpose with style, delivering quality,
performance, and timeless design that are
worthy of the watch brand’s proud legacy.
The original Breitling Premier watches made
powerful fashion statements and provided the
perfect accompaniment to the remarkable
changes taking place all over the world during
the 1940s. The new Premiers extend that
legacy, reflecting Breitling’s heritage and the
historic design of the watches, but they also
demonstrate an urban flair and a passion
for excellence. They express a proud history,
yet will never go out of style. Their elegance,
performance, and quality are everything one
would expect from Breitling, which, now more
than ever, is an authentic brand for individuals
of style, purpose, and action.
The Breitling Premier watches inspired by the
partnership with Bentley hold a privileged
place in the collection. No luxury car brand
in the world better reflects the essence of the
Premier family, with its elegance and flair, its
performance, and its timeless design.
www.breitling.com
Issue 44 2020
The Art of Luxury
71