FASHION
PINK SHIRTMAKER
OPENS ITS NEW BESPOKE
WORKSHOP DESIGNED BY
MOREYSMITH
London: MoreySmith, one of Europe’s leading design and
architecture practices, has announced its latest project on behalf
of iconic English brand Pink Shirtmaker, which sits within the
prestigious LVMH portfolio.
Following the completion of Moët Hennessy’s headquarters in
Mayfair earlier this year, the new 8,000 sq ft workshop marks
MoreySmith’s second LVMH project, designing an exceptional
handmade shirt workshop in the heart of Vauxhall, London.
The new workshop reinforces the brand’s rebirth, championing
the traditions of quintessential English shirt making tailored to
the 21st century. MoreySmith was briefed to create a vibrant,
functional space flooded with natural light. The workshop includes
a front of house area and fitting rooms, as well as workspace
for the skilled team, pattern cutting tables and sewing machine
stations.
A range of spaces have been introduced including a dedicated café
area which provides Pink employees and its visitors a social space
to congregate, in addition to a fully functional meeting room which
is located next to the open-plan office area. A break-out zone also
offers an area for the team to relax and refresh.
To coincide with the brand’s rebirth, Pink has unveiled its first
ever Bespoke offering which is entirely hand-made at the new
state-of-the-art workshop, a centre for shirt connoisseurship,
at 86a Meadow Road, in South-West London. The service is
created exactly to each client’s measurements, made from their
own unique full pattern and has no minimum order. Clients are
Relaunched under new President & CEO Christopher Zanardi- invited to see their shirts being made which includes a process of
Landi and Creative Director John Ray, Pink’s promise is to obtaining up to 24 measurements. The workshop celebrates both
bring exquisite shirtmaking back to England. The LVMH brand the design of Pink shirts and the way they are made.
passionately focuses on excellence in hand-crafted garments to
create versatile shirts tailored to the lifestyle of the modern man.
The new Pink has been built on the brand’s heritage. Founded by
three brothers, Peter, James and John Mullen, the brand disrupted
Christopher Zanardi-Landi comments: “We are proud to launch the status quo in 1984 offering a solution for the bold young men
bespoke shirtmaking at Pink, entirely hand-crafted at our vibrant in the workplace. Pink’s rebirth was sparked by a passion for
new workshop. The state-of-the-art workshop is a centre for shirt English shirt-making and a new form of expression for the modern
connoisseurship and a place where shirtmaking comes alive with gentleman. The brand understands the changing way men dress
fresh relevance for the 21st century. today and has taken a fresh approach to shirt making, including
the new cut and intuitive design of the shirts themselves.
By opening our workshop in Vauxhall, we are proud to return the
traditions of shirtmaking to the heart of the English capital”.
For further information please contact [email protected] /
+44 (0)20 7631 1000
46
The Art of Luxury
Issue 42 2019