WATCHES & TIMEPIECES
TIME INSTRUMENTS
FOR URBAN EXPLORERS
Bell & Ross, leading brand in the aviation watch market with its
iconic square BR 03 model designed for professionals in extreme
BR05 is the time measuring instrument for the urban explorers.
environments, is now unveiling its BR05 collection. AN INTEGRATED DESIGN
Faithful to the brand’s watchwords of legibility, functionality, The BR 05 belongs to the family of watches with an integrated
reliability and precision, this new model boasts a resolutely urban case: the bracelet fuses with the case to create a unified piece. In
look and feel. The lines of its case combine round and square, the the words of Bruno Belamich, Bell & Ross’ co-founder and creative
basic geometric shapes that form part of Bell & Ross’ identity. The director: «This integration of case and bracelet is not only in line with
construction of the BR 05 surpasses the rigor of the square and the brand’s visual identity, it also brings another dimension to the
transcends the perfection of the circle to define its own individual watch: the first link forms part of the case. This type of design harks
character. Its confident style harnesses the energy of the city, its back to the Seventies, and when transposed to Bell & Ross, it creates
rhythm, its richness. a result with a graphic style which is both striking and modern.”
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The Art of Luxury
Issue 42 2019