The Art of Luxury Issue 42 2020 | Page 21

AUTOMOTIVE The appearance of the McLaren Elva is as striking and unique as the driving experience. The low nose and pronounced front fender peaks provide visual drama and at the same time enhance forward vision. Large, carbon fibre rear fenders flow from the front of the door to the rear deck, while the height of the twin rear buttresses is minimised by using a deployable roll-over protection system. Helmets can be worn if preferred, but the form and sculpture of the upper cabin wraps around the driver and passenger to provide a secure environment. A fixed windscreen derivative of the car is also available for most markets as a factory option. The McLaren-Elva M1A [Mk I] developed into the McLaren-Elva M1B [Mk II] and then the McLaren-Elva M1C [Mark III], the cars competing in privateer hands while in parallel the status of the McLaren brand grew as it moved towards becoming a major force in top-level motorsport. The McLaren-Elva M1B [Mk II] attracted the attention of American automotive magazine Road & Track, which in July 1966, declared it, ‘the fastest car we’ve ever tested (and) an example of the latest thinking in sports/ racing cars.’ The final iteration of the series, the McLaren-Elva M1C [Mk III], was introduced in 1967, by which time the McLaren works team had moved into a new era with the M6A. “We are delighted to have gained the rights to the Elva name for an extraordinary new roadster that adds a new dimension to the McLaren Ultimate Series while tracing its lineage back to the sportscars that laid the foundations for McLaren’s success. The McLaren-Elva M1A [Mk I] and its immediate successors not only set standards on the track but also established the pioneering design and engineering principles that remain at the heart of our brand; what better way to celebrate that than by bringing the Elva name right up to date.” Mike Flewitt, CEO, McLaren Automotive Customer deliveries of the McLaren Elva are scheduled to begin towards the end of 2020. Additional information about the new Ultimate Series roadster can be found at cars.mclaren.com/en/ultimate-series/mclaren-elva Issue 42 2019 The Art of Luxury 21