FRAGRANCES
in the center remember the games of childhood: marbles, balls
and balloons. Energetic and vital sensations combined with a
fresh and dynamic style that spread a delicate irony, a vintage yet
contemporary aesthetic.
“Working on the project of Colonia Artist was an interesting
challenge. I love pure colours and Acqua di Parma has always
represented for me light and lightness also thanks to its trademark
yellow shade. The Maison’s graphics and style have an informal yet
extremely elegant simplicity that always struck me. This pure and
never contrived essentiality also characterises my artistic vision.
By stepping into the universe of the brand I found again that same
love for handmade things that is fundamental to me. The Perfect
Imperfection added by the human touch represents for me that
extra value that turns each and every creation into something
unique. Interpreting Colonia, a fragrance that conjures up in my
mind landscapes drenched in the sun, has given me the chance
of expressing my most playful, ironic and light side,” explains Gio
Pastori.
With the new edition of Colonia Artist, Acqua di Parma supports
an Italian artist with a personal language that is deeply linked with
the world of the Maison while being also extremely innovative.
Acqua di Parma’s Mastering Simplicity principle, that is the skills of
genuine masters to let the real essence of things emerge and let their
The project of Colonia Artist extends also to Acqua di Parma’s
Holiday Collection, with the original pattern created by Gio Pastori
for Colonia Artist decorating the Gift Sets and the new products of
the Home Collection released exclusively for the Holiday Season.
beauty shine, finds a correspondence in the formal and essential The atmosphere of the winter festivals returns in the visuals
minimalism of Gio Pastori. In the same way the passion for Italian for Colonia Artist that Gio Pastori designed with his paper-cut
craftsmanship characterising the historical Maison goes well with the technique. The Art Deco bottle symbolically appears on a sleigh
handmade technique favoured by the artist. loaded with presents and Acqua di Parma’s trademark elegant
“Getting the opportunity to work with such an unconventional artist
as Gio Pastori was a very special chance for our Maison. Seeing
his dynamic creativity producing something as light and joyful as
the new Colonia Artist was a unique privilege. His expressive code
perfectly combines with the vital elegance of Acqua di Parma’s
Italian style, giving life to an unprecedented work of art. With his
hat boxes surrounded by the characters from Tchaikovsky’s The
Nutcracker. This minimal and essential context has a powerful visual
impact also thanks to its vintage yet modern aesthetic. The products
shine in the trademark white, black and yellow Acqua di Parma
palette.
COLONIA. A TIMELESS CLASSIC
sensibility for pure and intense colours, Gio Pastori captured the
fresh and cheerful soul of Colonia. Choosing a young Italian artist Lemon, Calabrian bergamot and sweet orange. These are the golden
means to promote up-and-coming talents, allowing them to enrich fruits of Acqua di Parma that spread fresh, clear and sunny notes all
our culture with new, and therefore intriguingly authentic, linguistic around. These sensations are amplified in the heart of the fragrance
codes,” states Laura Burdese, CEO and President of Acqua di Parma. where floral essences of
lavender, verbena and
The decorative motif created by Gio Pastori for Colonia Artist that Bulgarian rose meet and
wraps up the bottle and the elegant cylinder-shaped box in Parma’s combine. At the bottom
trademark yellow shade, combines different inspirations. The small of the fragrance warm
reiterated elements reference advertising graphics from the 1930s notes of luxurious woods
and ‘40s, a genuine artistic expression with a strong link to Depero. such as vetiver, sandal and
The famous Art Deco bottle of Colonia, jungles in two tones with patchouli seal this mélange
black and white backgrounds joined by a zigzag line, returns as a of fine scents.
recurring motif and evokes gift cards and papercut, but also the
sharp contrasts between light and shadow typical of the Italian
@giopastori
landscapes. Small black or white boules with a bright yellow star
Issue 41 2019
The Art of Luxury
47