WATCHES & TIMEPIECES
8. A lot of credit must go to yourself for the enormous success that
you have received but how important was it for you to have the right
team behind you because obviously these people don’t get seen
as much but I can imagine that to get to this stage you must have
needed to backing of a strong team?
It’s the most important thing by far. Our team is our backbone, and
without them we could never have grown to be as strong as we are
today. We hire people who believe in what we are doing, creative in their
thoughts and are hungry to keep progressing. That has been the mantra
from the beginning and continues to be today.
9. Some smaller retailers still struggle to take the time to invest
in social media but how vital is it in the current market to be seen
across these channels?
Nowadays it’s the most important channel of communication by far.
You have the opportunity to be on every smartphone and laptop in the
world with an audience of billions daily. Campaigns when done correctly
have taken obscure brands and made them into huge successes. To not
use the opportunity to engage with people through social media is a
complete waste.
10. Obviously with having such a large following on social media
how challenging is it to keep up with the content to ensure that
following not only grows but the current followers stick around?
It’s one of the hardest things to do. You have to keep evolving and
changing your content in order to keep audience interest. Things that
were cool 3 years ago are over done now from a content point of view
so you have to keep pushing the envelope wherever possible. This is
another reason why having a strong team with the same vision is so
important.
11.Growing up with my father he had pretty reasonable watch
collection and I remember growing up as a child I always wanted
to have my own collection but today I don’t wear a watch and have
never owned one simply because I want to make sure I own the
correct watch that Is suited to me. Do you think with so much choice
in the market with style, design, brands and mechanics it can be hard
for people to choose the correct watch and do you think sometimes
people purchase watches from being pressured by online marketing?
I think watches are a very personal thing to buy. They speak emotionally
rather than practically. There is no such thing as a ‘correct watch’ in
my opinion, but rather your watch should tell a story to you every time
you wear it. There are many many varied choices in the market and
individuals should take the time to decide what best connects with
them. Online marketing will being certain brands and models into
frequent view of a buyer, but the ultimate purchase isn’t decided by
the marketing campaign but by the person making the investment into
buying their watch.
34
The Art of Luxury
Issue 41 2019
watchanish.com
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Photography : James Cole