The Art of Luxury Issue 40 2019 | Page 46

FRAGRANCES A NEW LEGEND IS BORN CREED AVENTUS COLOGNE As I am sure you are aware Creed is one of the most luxurious fragrance houses, producing some of the best smelling fragrances available today. Creed’s history dates back to 1760 where they created fine tailored leisurewear and fragrances for Kings, Queens and members of the royal court. Their fragrances are among the most popular on the market and are also some of the most expensive but, like with a lot of things, you get what you pay for! Creed’s extensive fragrance range offers something for everyone for every season and occasion. One of Creed’s most recognisable and bestselling fragrances is the powerhouse that is Aventus. It is a very masculine and unique scent that packs strength and embodies power, vision and success, unsurprising since it was inspired by a historic emperor. Even the bottle shows an essence of power and feels like you are holding a flag above your head after a victorious battle. The latest creation from Master Perfumer, Olivier Creed, Aventus Cologne is the next legendary addition to the men’s fragrance portfolio. This new, modern and urban-spirited Eau de Parfum is as much individualistic as it is part of the complete Aventus Trilogy. 46 The Art of Luxury Issue 40 2019 Perfect for the dashing and urban spirited, this Eau de Parfum is inspired by a classic uplifting cologne; revitalising the wearer with alluring fresh vigour. I tried to put my previous experiences of Aventus aside to experience the new fragrance in its own right. This was not easy, as soon as you pick up the bottle you understand you are holding a Creed, and your expectations escalate.