The Art of Luxury Issue 40 2019 | Page 36

AUTOMOTIVE LOTUS EVIJA: THE WORLD’S FIRST PURE ELECTRIC BRITISH HYPERCAR The world’s first fully electric British hypercar, the all-new Lotus Evija, As a name, Evija (pronounced ‘E-vi-ya’) means ‘the first in existence’ or has been revealed. With unparalleled performance and a target power ‘the living one’. It is highly appropriate; Lotus has an unquestionable output of 2,000 PS, it sets new standards in terms of advanced EV reputation for its pioneering approach in both automotive and engineering. Quite simply, the Lotus Evija is the most powerful series motorsport. production road car ever built. The Evija marks the start of an exciting new chapter in the history Like all Lotus cars throughout the brand’s storied 71-year history, the of an iconic and much-loved British sports car brand. It is the first Evija has been precision-engineered to deliver an outstanding driving hypercar from Lotus, and the company’s first model with an electrified experience both on the road and track. It is the most dynamically powertrain. As the first completely new car to be launched under the accomplished model ever built by the company, setting new stewardship of Geely – the world’s fastest growing automotive group – standards for Lotus driving performance. Above all else, it is ‘For The its significance cannot be overstated. Drivers’. 36 The Art of Luxury Issue 40 2019