MENS FASHION
Percy Stride shoes are handmade by skilled craftsmen and women The South West business awards elect their nominees by stating
in a small Northampton spanning a history of 138 years in the they are “Entrepreneurs who had innovated unique solutions to
industry, with Danielle designing each shoe and overlooking all the problems they faced, put their heart and soul into making their
technical specifications. Danielle states “Without the support I industry better, overcome personal and professional hardship to
receive from my friends at the factory Percy Stride wouldn’t have triumph in business, and more.”
been able to achieve the success it has done in such a short time.
Their professionalism and incredible skill has provided the quality I
was adamant to achieve within the range.”
Working from home and promoting her brand Danielle Wathes is
thrilled that the last 5 years of developing and building Percy Stride
is reaching new heights.
The initial struggle has paid off. In the first 2 years of business
Danielle has been a member of the British Footwear Association
headed by Robert Perkins the Chief Operations Manager at Hotter
Shoes and of the Worshipful Young Pattenmakers Society.
The road has not been smooth Danielle stated “It’s extremely
challenging to enter the industry as a new brand. Brands already
Since the company launched in Winter 2017 Danielle and her brand established in this field have hundreds of years of heritage behind
Percy Stride have gone on to win the society of shoefitters award them, and a strong base of loyal customers.”
and Danielle herself was nominated as Entrepreneur of the year for
2019’s South West Business awards.
Percy Strides first range of Goodyear Welted Northampton made
footwear will been seen at other prestigious events this year such as
Goodwood Revival and Fairfords Air Tattoo.
www.percystride.com
Issue 39 2019
The Art of Luxury
51