BEAUTY & SKINCARE
PUMA AND MAYBELLINE NEW YORK
UP THE MAKEUP GAME WITH
LIMITED EDITION
ATHLEISURE-INSPIRED COLLECTION
Global sport brand PUMA and Maybelline New York,
the No. 1 international makeup brand, collaborated to
launch their first-ever PUMA x Maybelline special-edition
collection which fuses beauty, fashion and sport into
one high-performance makeup collection.
PUMA x Maybelline’s makeup collaboration was
designed with the always-on, do-it-all lifestyle of
Generation Z and millennials top of mind. Tapping into
the athleisure obsession, Maybelline teamed up with
PUMA – a leader in women’s sportswear – to create the
ultimate high performance, street style-inspired makeup
collection. “Our young consumer today prioritizes an
active lifestyle whether it be career, fitness or personally.
She’s always on the go, never settles and needs high
performance products that keep up with her grind,” said
Trisha Ayyagari, Deputy General Manager of Maybelline
New York. “The PUMA x Maybelline Collection was
created to do just that.”
Developed with the latest in long-wear technology,
the PUMA x Maybelline 12-piece collection features
a smudge-proof mascara for all-day fierce lashes, a metallic
highlighter for an eye-catching chrome effect and fan-favorite Super
Stay Matte Ink long-wear lip color in new limited-edition shades.
In addition, Maybelline introduces two new duo sticks to their
offerings - a new long-wear matte and metallic eye stick for versatile
day to night looks as well as a waterproof color and gloss face stick
for a dewy flushed look. The products’ multi-use formats come in
representation of the point where the gym meets the runway, a goal
we strive for in everything we do for our female consumers,” said
Adam Petrick, Global Director of Brand and Marketing for PUMA. “We
believe that this first ever collaboration will allow the PUMA Woman
to move seamlessly from the gym to the street and provide her with
the tools to look and feel her best.”
sleek, on-the-go packaging and make it easy to achieve a complete “PUMA and Maybelline are synonymous with on-trend, high-
makeup look or a quick post-workout touch up. Best known for performance products,” said Leonardo Chavez, Global Brand
her passion for athletics, fashion and beauty looks, and as a global President, Maybelline New York. “Maybelline’s collaboration with
style icon, Maybelline long-standing spokesmodel and PUMA’s latest PUMA makes innovative, street style-inspired makeup accessible to
ambassador Adriana Lima will serve as the face of the campaign.
Partnering with the biggest makeup brand in the world to create
consumers worldwide to complement their always-on, demanding
lifestyles.”
a unique, unexpected and versatile makeup collection was a no- The PUMA x Maybelline Collection instore and online availability
brainer. PUMA is always striving to merge fashion and sport and varies by market. Visit your local Maybelline.com for more
this collaboration achieves that goal. “This collection is truly the
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The Art of Luxury
Issue 37 2019
information.