FASHION
THE GIEVES & HAWKES SS19 CAMPAIGN
BOTANICAL EXPLORATION
In keeping with Gieves & Hawkes’ Spring Summer ’19 collection, Elsewhere in the collection, technical rainwear has replaced the
this season’s campaign revisits an overlooked part of the house’s tailored overcoats of winter. The campaign features this season’s
history. In the 19th century, the house was a prominent outfitter to sand treated cotton hooded cape jacket with a drawstring waist,
explorers and adventurers, and Creative Director John Harrison has and a deep jungle green bonded cotton raincoat to wear over
reimagined this chapter in Gieves’ history for today’s style conscious summer tailoring. SS19’s casual elements include textured linen
man. shirting in warm, confident colours, fine gauge knitwear and
contemporary stretch-cotton chinos in sand, khaki, navy and
‘The DNA of Gieves & Hawkes is rooted in its British naval history
powder blue.
and exploration heritage,’ says Harrison. ‘Indeed, we know in 1873
David Livingstone lay in state in the Map Room at No.1 Savile Row Part of the campaign was shot at the Atzaró Hotel, situated at the
– then the headquarters of the Royal Geographical Society – before heart of the island. Built on a former orange farm, Atzaró is an oasis
his interment at Westminster Abbey. My aim for SS19 was to look at of calm, well-suited to summer’s softly textured tailoring. Gieves’
the lifestyles of famous explorers and botanists, taking inspiration signature silhouette remains, but the design team has enhanced
from their expeditions and the botanicals they found in years gone the structure of this season’s suiting with lightweight canvases,
by.’ lighter shoulder pads and relaxed waists for a comfortable fit in
warm weather, whether cut in fine linen, silk or mohair. The house’s
Shot on location in Ibiza, exploring the less trodden parts of signature silk jacquard evening jackets feature sophisticated palm
this famous Mediterranean escape, the campaign channels the leaf motifs for a tropical feel, too.
collection’s rich textures and relaxed styling. Whether passing
through Ibiza’s historic old town or lounging around a sun-drenched Adam Whitehead’s cool photographic style combines with
coastal villa, SS19 looks at home – both sophisticated and simple all Ibiza’s lush, verdant backdrops to create a sense of warmth that
at once. compliments the collection’s rich colours; with inky blue, burnt
orange, tropical pink and jungle green taking centre stage across
Mirroring many of Harrison’s botanical design cues, the campaign
modern suits, easy separates and confident printed shirts.
shows off the collection’s vibrant use of colour. Gone are the pastels
of last summer, replaced by saturated tropical tones. Archive prints The result is a campaign that reinforces Gieves & Hawkes’ approach
run through the collection too, referencing the flora and fauna to menswear design; luxurious, contemporary and chic. Whether
recorded in 19th century explorer’s journals. The madras check elegant tailoring, impactful occasionwear or refined weekendwear,
shawl historically tied around explorers’ pith helmets is revived in SS19 offers a versatile summer wardrobe for sophisticated, worldly
bright, fresh colours, worn as breezy linen and silk scarves, and in men.
silk and cotton blend ties.
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The Art of Luxury
Issue 37 2019