The Art of Luxury Issue 36 2019 | Page 45

JEWELLERY AOL: What are your personal favourite clothing brands and why? AFJ: I love Zimmerman because even if you’re not on vacation putting on one of their dresses makes you feel like it. Cushnie is amazing, so strong yet feminine. Temperley London is the epitome of ladylike elegance. Last but by no means least, Alexander Wang is my idea of comfort. AOL: Which other jewellery designers do you most admire? Both in terms of both business and artistry. AFJ: I love jewellers who reinvent the wheel when it comes to fine jewellery. Who set the most precious stones in the most unusual way that surprise you, combinations and techniques that are truly unique. A few that I admire are Ana Khouri, Marina B, Suzanne Belperron and Victoire De Castellane. AOL: Where would you ideally like to see yourself and your brand in a decade? AFJ: I’d like to continue building my brand into something iconic and influential while continuing to encourage responsible sourcing of jewels. I want to be a part of the change for a better future in an industry that has had its fair share of controversial history. Another hope I have is to to dispel old concepts of what jewellery should be, and change it be what jewellery can be. My brand was built on the foundation that jewellery isn’t just material, it serves a purpose and has a deeper meaning, I would like people to view Ananya fine jewellery like that. Issue 36 2019 The Art of Luxury 45