The Art of Luxury Issue 36 2019 | Page 11

AUTOMOTIVE The Pashley-Morgan range is available to purchase through the Morgan Motor Company factory shop, Morgan’s global network of Dealerships and selected Pashley Cycles outlets worldwide. The range of cycles have had public debuts to automotive and cycle enthusiasts alike, at recent Goodwood Revival and Eurobike events respectively. Following significant demand, both Morgan and Pashley are excited to announce that the bikes are now officially on sale. Interested customers are invited to visit the Morgan factory shop, make contact with their nearest Morgan Dealer or Pashley agent. “People often refer to Pashley as “the Morgan of the bicycle world” and so I am delighted that there is now a close collaboration between our two companies, manifested in the new Pashley-Morgan range of bicycles. Pashley and Morgan share many similarities including our unrivalled heritage, design innovation and British craftsmanship and this is evidenced in the beautiful bicycles we have produced. These bicycles will appeal to Morgan car owners and discerning cyclists alike.” Adrian Williams, Managing Director, Pashley Cycles “The craftsmen and women at Morgan work passionately to duly reflect the brand qualities within every product we release. When exploring new product avenues and markets, the greatest way to accomplish this, with brand integrity maintained, is to collaborate with likeminded craftspeople across industries. It made absolute sense to embark on a collaborative project with Pashley. Our approach to developing any new product starts with a blank sheet of paper. It has been a fascinating process working alongside, and being influenced by, Pashley’s designers and craftsmen whilst evolving the designs. This unified approach, I believe, is apparent in the final offerings. I am particularly fond of the swept top tube. This feature is not only a first for Pashley, its intention is to mirror the gentle sloping shoulder line of current and future Morgan cars.” Jonathan Wells, Head of Design, Morgan Motor Company Issue 36 2019 The Art of Luxury 11