AUTOMOTIVE
ASTON MARTIN AND WALDORF ASTORIA:
WHERE SPORTS CAR PERFORMANCE
MEETS SERVICE AND STYLE
Aston Martin Lagonda and Waldorf Astoria Hotels & Resorts, Hilton’s From exclusive guest access to Aston Martin’s most recent cars, to
(NYSE: HLT) iconic luxury hotel brand, announce a new, four-year, bespoke drive and stay packages in some of the most sought-after
global partnership, bringing two enduring icons of global luxury destinations in the Waldorf Astoria portfolio, the collaboration
together to launch a new era of performance and hospitality. The combines the exceptional standards of sophistication and service
two brands promise a season of unforgettable opportunities, that are at the heart of both brands. For example, the combination
bringing together impressive destinations, exceptional service and of Waldorf Astoria’s legendary service with Aston Martin Lagonda’s
the world’s most dynamic and beautiful luxury sports cars. access to the world of iconic motorsport will bring a luxurious new
angle to automotive events and activities.
“Aston Martin Lagonda was a natural choice for a partnership of this
magnitude,” said Dino Michael, global head, Waldorf Astoria Hotels
Waldorf Astoria Driving Experiences
& Resorts, Hilton. “At Waldorf Astoria, experience and service are
at the core of everything we do, and this partnership offers a rare Beginning in 2019, Waldorf Astoria Driving Experience weekends will
opportunity for our guests to live unforgettable at our properties present hotel guests with a variety of Aston Martin’s latest models
around the globe.” to sample along carefully tailored routes. These bookable sessions
will be led by Aston Martin’s team of professional drivers, giving
Simon Sproule, Vice President, Chief Marketing Officer & President, Waldorf Astoria guests an expertly curated opportunity to explore
Aston Martin Partnerships said: “This partnership opens both brands the unmatched performance, refined craftsmanship and exhilarating
up to new and exciting opportunities. Aston Martin Lagonda and driving sensation delivery by Aston Martin.
Waldorf Astoria share a passion for creating beautiful experiences for
our customers, rooted in the joy of travel and discovery. Together, To learn more about the Waldorf Astoria partnership with Aston
we can create memorable journeys that combine the best in global Martin or to book experiences, please call 1-800- 1-800-925-3673. For
hospitality and driving pleasure.” additional information about Art of Living by Aston Martin packages
please visit www.astonmartinartofliving.com.
Issue 36 2019
The Art of Luxury
9