INTRODUCING OUR
NEW HIGH JEWELLERY
COLLECTION
“DIAMOND LEGENDS BY DE BEERS TRACES THE MOST ICONIC DIAMOND
MYTHS THROUGH FOUR EXCEPTIONAL HIGH JEWELLERY DIAMOND SETS”
For centuries, diamonds have been at the heart of mythological tales Today, De Beers pays tribute to the most iconic of these diamond leg-
that transcend history and span cultures. In ancient stories, diamonds ends with four exceptional High Jewellery sets, each one named for
were imbued with magical properties and connected to the most es- its godly or heavenly origin. Through Cupid, Ra, Celestia and Vulcan,
sential virtues, such as love, strength and eternity. This led to the belief the mythical ties that bind diamonds to ancient gods are expertly re-
that diamonds were godly creations, descended from the heavens and told with fancy-cut and fancy colour diamonds, alongside exception-
bestowed upon the earth. The legends that now surround diamonds al rough diamonds in a variety of natural hues.
reveal how, for thousands of years, diamonds have been viewed as
precious treasures – both natural and supernatural at once.
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The Art of Luxury
Issue 34 2018