1.
Ruwaya is named after your great grandmother, why was she such an inspiration to you?
The meaning of Ruwaya completes my jewellery. Ruwaya is an old Arabic name with two beautiful
meanings. The first, "to quench a thirst", alludes to the feeling of finding something truly beautiful
encapsulated into a piece of fine jewellery, while the second, "story-telling", speaks to the rich heritage of
Arabic lore and in every collection in Ruwaya there is a story to tell.
2. Prior to creating Ruwaya you created incredible one-off peieces for your father's renowned
fine jewellery house Amwaj. What was your biggest fear when going out and starting your
own line?
It was something totally new for me specially that there are a lot of competition in the market. I remember
very well what my father has told me « A journey of a thousand miles begins with a single step» so with
my father encouragement I decided to create my own brand but I wanted to do something different this is
when I studied at the Gemological Institute of America and I fell in love with the sapphires. Also travelling to
different places gave me the chance to research what is missing in the world of jewellery.
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The Art of Luxury
Issue 32 2018