The Art of Food & Drink AOFD | Page 7

BACARDI & DELIVEROO BACARDI ANNOUNCES PARTNERSHIP WITH DELIVEROO EDITIONS Bacardi Announces Partnership With Deliveroo Editions, Delivering  Bacardí, Bombay Sapphire, Grey Goose, Martini Fiero, St-Germain And Patrón Cocktails From Some Of The Nation’s Best Bars To Your Door Bacardi, the world’s largest family-owned spirits company, has launched a partnership with Deliveroo Editions, allowing customers to order premium cocktails from top bars to their front door in as little as 30 minutes. The new delivery service is part of the Bacardi #RaiseYourSpirits initiative, helping UK bars and bartenders to generate income during the coronavirus crisis. This first-ever virtual bar from Deliveroo Editions sites gives cocktail lovers the chance to support their favourite local bars and bartenders while their doors are closed. A rotating menu of five professionally crafted cocktails, made using Bacardi brands and including a lower ABV option, will be available in each area. Customers will also be able to tap into fun online content, helping to make that cocktail moment even more special: BACARDÍ Rum cocktails encourage you to ‘do what moves you’ from virtual house parties to online dance classes at home, with cocktails like the Mr Rumtastic from Callooh Callay in hand. MARTINI Fiero celebrating the start of the weekend with #FieroFriday and offering a complimentary. MARTINI Fiero & tonic with the first 50 cocktail orders on a Friday. BOMBAY SAPPHIRE Gin cocktails celebrate the creativity of bartenders around the UK, and gives consumers a canvas to stir their own creativity and learn about new ways to add a touch of creativity to their cocktails from the comfort of their own home. Featured this week are the Lychee Martini cocktail from Filthy 13 and the Mechanical Mixologist Negroni from Mr Fogg’s GREY GOOSE Vodka cocktails crafted with big and small celebrations in mind; from a virtual dinner party or toasting to a friend’s birthday with the Espresso Martini cocktail from Grind PATRÓN Tequila with its distinct and sophisticated profile that’s easily mixable with the Rosy Life cocktail from Artesian, delivering a taste of luxury to your front door.