THE NEW RUM FLAVOUR
EVERYONE IS DRINKING
DEAD MAN ’ S FINGERS TAKES PINEAPPLE TO THE DARK SIDE
Dead Man’s Fingers, the premium rum known for
shaking things up, will have fans once again revelling in
all that‘s unconventional about the spirit, with its new
Pineapple Rum.
Available from online retailers Amazon,
Drinksupermarket and The Drop Store in a striking
orange bottle for £22 (70cl), Dead Man’s Fingers
Pineapple Rum boasts hints of sweetness from roasted
and candied pineapple, soft brown sugar and nutmeg,
with an unexpected twist of aniseed and a subtle
citrus lime kick for a truly unique flavour.
Appealing to adventurous drinkers with a penchant for
experimenting with new tastes, the light and refreshing
Dead Man’s Fingers Pineapple Rum is a perfect base for
cocktails and especially good in a Tropical
Lemonade - Dead Man’s Fingers’ own refreshing
signature serve made with lemonade, lots of ice, a lime
wedge and fresh mint.
Pineapple is a big flavour this year and rum cocktails
are also right on trend, with four out of the top ten
mainstream cocktails being rum based and the Piña
Colada ranking as the third most mixed rum cocktail.
The fastest growing spiced and flavoured rum brand in
the world, Dead Man’s Fingers’ success has been fueled
by innovative launches, including last year’s hugely
successful Hemp Rum launch, in addition to its Spiced
Rum, Coffee and Coconut flavours.
Lucy Cottrell, Brand Manager for Rum at Halewood
Wines & Spirits, says:
“There’s a whole new generation of adventurous drinkers
who are seeking out new, exciting, artisanal rums and we’re
rising to demand with our new pineapple flavour.
“Over half of drinkers choose lemonade as a mixer over
other options and we considered this when we created
Dead Man’s Fingers Pineapple Rum and our hero serve, the
Tropical Lemonade, which we know will prove a big hit
throughout spring and summer.”