The Art of Film Advertising June 2014 | Page 12

Using a simple design for your film poster is often the best way to go, but that doesn't mean it should be at the expense of creativity or originality. In the case of Scream 4 this idea has been taken way too far as audiences are already so familiar with the a Ghost Face mask that this just poster ends up feeling redundant and boring. Also, if your films have been subject to parody by a massively popular comedy franchise it is probably not the best idea to use their font for your tagline. Just saying. Scream 4 is due for release on the 15th of April 2011, and will probably end up on our shores soon.