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DESIGNING FOR A NEW ERA OF STAY
Two pioneering brands reveal how design and specification are responding to a new generation of long-stay guest.
Something has quietly shifted in the way people stay. The traditional hotel room is no longer the default – serviced apartments, aparthotels, branded residences, and members’ clubs are drawing guests who want longer, slower, more autonomous experiences: spaces that feel closer to home. This shift sits at the heart of‘ Designing for a New Era of Stay’, a panel discussion to be held in Clerkenwell this May.
With 11 properties and over 45 years of delivering tailored luxury, Cheval Collection understands this landscape well. Senior Project & Design Manager Sophie Borel puts the design challenge clearly.
“ At Cheval, our focus is on creating environments that feel intuitive, comfortable, and genuinely connected to the way our guests live. Our apartments offer a sense of ease and belonging, while delivering an experience guests will remember. This is particularly important for families and corporate guests who value privacy and flexibility – in spaces ranging from generously proportioned studios through to expansive fourbedroom penthouses.”
A similar approach can be seen at Mason & Fifth. Co-founder Ben Prevezer’ s newest property of 332 design-led studios in Westbourne Park with wellness facilities, cultural programming, and a music studio, is built around the solo traveller seeking both comfort and connection.
“ We pride ourselves on the flexible nature of our offering, with studios equally suited to short business trips as longer-term corporate relocation. There’ s access to on-site amenities, a carefully curated weekly cultural programme and in-house wellness facilities – particularly valuable for solo guests seeking a sense of community from their stay.”
However different their customers, both brands share one clear priority; sleep underpins the entire guest experience. Both have placed their trust in Hypnos, a British handcrafted bed maker and Royal Warrant holder, to deliver on that promise.
“ Ensuring our guests enjoy a truly restful night’ s sleep is a top priority. We place significant emphasis on our bedrooms – from acoustic performance, which is particularly important for corporate travellers, to the quality of our Hypnos mattresses. This commitment to comfort is why we have chosen Hypnos across our UK properties,” continues Sophie.
“ A good night’ s sleep is a critical part of our guests’ wellbeing, so they wake ready to do their best work”, adds Ben.“ We assure this through Hypnos mattresses. Aligned with our values, each is handcrafted in the UK using responsibly sourced materials and designed for exceptional comfort – something not lost on us or our guests and residents.”
Handcrafted in Buckinghamshire and EcoVadis Silver certified, Hypnos brings together craft, conscience, and quiet luxury to a sector increasingly demanding all three.
Join Hypnos for the British Collective Panel Talk on‘ Designing a New Era of Stay’, at 4.00 pm, 19th May at Ulster Carpets Studio, Unit 1 Compton Courtyard, 40 Compton St, London EC1V 0BD.
Alys Bryan from Commercial interiors UK will host the panel, with Cheval’ s Sophie Borel joined by Kalindi Juneja, CEO of PoB Hotels, Joanna Knight, Managing Director of Joanna Knight Interiors, and Arun Rana, Design Director at Accor Group.
To reserve your seat at the panel talk visit www. tickettailor. com / events / britishinteriorscollective