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multiple applications without losing its identity. Offered in three distinctive finishes, Cast, Forge, and Cure, and in three thicknesses, Formatech provides flexible solutions through complementary formats.
Florim contributed its industrial expertise and its commitment to sustainability to transform this vision into matter. The result is a collection that celebrates the essence of foundational materials, translating them into durable, responsible surfaces designed to last.
A meditation on material truth. A collection that preserves the traces of time, the marks of tools, the patina that tells the story of lived experience. A manifesto of design honesty: not perfect, but true in its aesthetic nature.
Gensler and Florim share core values: responsibility toward the planet, a pursuit of sustainable solutions, and a commitment to creating environments that enhance quality of life. This synergy has led to a collection that does more than reinterpret surfaces— it reflects a shared ethic, where design serves both people and the spaces they inhabit.
RANGE
A system of finishes designed for multiple applications, able to integrate seamlessly and fully meet every design requirement. The range includes: Cast – concrete with inclusions and aggregate mixes, Forge – metals marked by the passage of time, and Cure – minimal plaster in its curing phase. Formats range from 30x60 cm up to 120x280 cm in various thicknesses, depending on the product.
Technological innovation The Formatech collection showcases Florim’ s most advanced decorative technologies, combining high technical performance with outstanding aesthetics. Colored body tiles, pad-printed textures, graphic designs, and both chromatic and three-dimensional digital applications come together in a single product made of fine technical porcelain stoneware. In the Cast finish, the body is enriched with tone-on-tone granules that interact with the surface decoration, created using 3D materials. The result is a richly detailed texture, featuring variations in gloss and depth— without compromising the product’ s durability. This