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NEW WOOD FLOORING BRAND LAUNCHES INNOVATIVE CUSTOMISATIONS TO THE UK MARKET
New to the market, Knot & Grain specialises in engineered wood flooring custom-made in the UK. Partnering with interior designers, architects, trade and retail customers, Knot & Grain combines innovative technology with creative flair, empowering customers to make design-focused choices.
Unlike anything else on the market, the Knot & Grain digital platform allows customers to build their wood floor from the ground up. Starting with a choice of plank styles, then selecting wood grade, plank thickness, colour, texture and finish, designers can help customers create their dream wood flooring, completely bespoke to them.
Founded by experts in the retail flooring industry, Knot & Grain leans into a true love for wood; cherishing every grain, valuing every knot and embracing the warmth and character that only a wood floor can bring to a home.
The mission Knot & Grain sprouted from a desire to simplify the complexity and declutter the choices around wood flooring. With a clear goal of helping customers with the freedom to design a bespoke wood floor that’ s uniquely theirs, Knot & Grain offers transparent prices, guides to make educated choices and a prompt and personal promise to deliver custom flooring within 12 working days.
Crafted in the UK Quality and craftsmanship are at the core of Knot & Grain. Using only sustainably sourced premium oak from France, they place emphasis on creating engineered wood floors to last. Each plank is expertly crafted in the brand’ s UK workshop, with meticulous care taken by an
experienced team looking after everything from colouring and crafting to finishing, always with quality in mind.
The Knot & Grain Approach Offering endless customisation options to suit different properties and style choices, customers can:
• Start with style: choose between herringbone or a straight plank
• Select thickness: go for a regular 14mm or an extra chunky 20mm
• Add texture: sumptuously smooth or ruggedly textured?
• Choose a grade: whether you’ re looking for a rustic look or more of a pristine finish, there’ s something to suit everyone
• Find colours: from rich darks to modern neutrals, there’ ll be a perfect hue
• Select a finish: add a lacquer or oil finish, depending on how you’ d like the overall look
www. knotandgrain. com
Natalie Mudd, Co-founder, comments:“ We’ ve worked tirelessly to bring to the market a brand-new offering that combines state-of-the-art technology with artisan craftsmanship, ensuring every customer can create something as unique as their home. We’ re excited for this journey ahead as we set out to revolutionise the world of flooring.”
Go bespoke As well as browsing endless style combinations online, customers can visit the brand’ s showroom in the West Midlands, or order both colour swatches and bespoke samples via the website.