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GIORGETTI UNVEILS ITS FIRST SHOWCASE IN MIAMI IN PARTNERSHIP WITH ADDISON HOUSE
A NEW STRATEGIC STEP IN THE BRAND’ S US EXPANSION
Giorgetti debuts in Miami with a new dedicated space that brings the brand’ s distinctive vision to Florida’ s most dynamic city and now one of the most vibrant centers on the international design and architecture scene.
Inside Addison House, a Miami landmark for high-end furniture and contemporary design in the heart of the Miami Design District, a new space entirely dedicated to Giorgetti has just opened: an area of over 200 square meters that serves as a true reference point for the brand in the city, where the style, refinement, and craftsmanship that distinguish it are evident in every detail, offering an immersive experience for professionals and enthusiasts alike.
This new opening marks a significant milestone in the brand’ s international expansion strategy, reinforcing its presence in a key market like the U. S., already served by showrooms in New York, Boston, Houston, Los Angeles, and Washington D. C.
“ The opening in Miami stems from our desire to strengthen our presence in the American market, in a dynamic and constantly evolving area where architects, interior designers, and international clients are highly concentrated. The partnership with Addison House— a benchmark for high-end furnishings in Florida— allows us to engage with a highly targeted clientele, offering an environment that authentically expresses the values of quality, innovation, and beauty that have defined our brand for 127 years,” said Giovanni del Vecchio, CEO of Giorgetti Group.
Founded on a shared vision of contemporary luxury and bespoke service, the partnership with Addison House— a well-established player in the luxury furniture world for over 40 years— enables Giorgetti to integrate into a context