The Art of Design Issue 75 2025 | Page 10

ENDLESS STORIES
A DEBUT COLLECTION DEDICATED TO RECYCLING
Crafted from production waste,“ Endless Stories” by Sunbrella reinforces the brand’ s commitment to eco-responsibility. Fabric scraps are divided into colour groups, reduced to a fibre state, and then mixed with virgin fibre before being spun and reused to produce a new fabric.
Textiles in the“ Endless Stories” collection incorporate up to 50 % recycled fibres. The material blend ensures consistent colours
throughout production while upholding the brand’ s highperformance standards. Slub yarns, occasionally produced during the recycling process, may appear in the weave, adding a unique look and vintage charm.
“ Endless Stories” consists of 34 designs in 4 ranges:“ Heritage”, the original range in the collection, now expanded with new colours, the“ Source” range, with a texture similar to“ Natté”; as well as the“ Slow” and“ Harvest” ranges, which elegantly blend recycled fibres with virgin bouclé yarns.
SUNBRELLA
For over 60 years, Sunbrella has integrated performance with design to create refined, easy-to-maintain textiles. The brand champions fluid transitions between indoor and outdoor spaces, playing with fabric combinations and material effects. The collections are born and renewed in captivating colours, enhanced by timeless graphic patterns.